Yubico Appoints Poupak Modirassari Enbom as Chief Marketing Officer to Accelerate Global Momentum and Drive Market Leadership
Yubico (NASDAQ STOCKHOLM: YUBICO), the creator of the most secure passkeys and a leading provider of hardware authentication security keys, today announced the appointment of Poupak Enbom as Chief Marketing Officer (CMO).
A strategic hire at a critical moment
Enbom joins Yubico at a pivotal moment as organisations worldwide accelerate the shift to phishing-resistant authentication and modern identity security in the age of AI.
Leadership perspective on evolving identity threats
“We’re excited to welcome Poupak to Yubico,” said Jerrod Chong, acting chief executive officer, Yubico. “As the threat landscape evolves with AI-driven attacks and increasing automation, organisations are rethinking how they secure digital identities of both humans and AI agents at scale. She brings a unique combination of technical depth, global leadership, and a customer-first mindset. As a result, she will help us expand our impact and support customers and partners around the world.”
Deep cybersecurity and go-to-market experience
Enbom brings deep experience in cybersecurity and identity security. She has built and led global go-to-market organisations across sales and marketing. In addition, her engineering background and track record in cross-functional leadership give her a 360-degree business perspective. This enables organisations to scale securely while staying focused on outcomes.
Driving global marketing and revenue growth
At Yubico, Enbom will lead the company’s global marketing and business development organisations. She will align strategy with sales execution to accelerate demand and grow revenue. In addition, she will strengthen executive engagement and advance Yubico’s leadership in hardware-backed authentication and passwordless adoption. The goal is clear: protect digital identities from AI-powered adversary-in-the-middle phishing.
Enbom on Yubico’s mission and market position
“Yubico built the foundation of modern authentication and continues to play a pivotal role in shaping the future, while setting the standard for phishing-resistant security and delivering the original passkey,” said Enbom. “What stands out is not only the company’s innovation, but also its deep commitment to customers. It builds open, trusted solutions that scale globally. I’m excited to join this mission-driven team and help more organisations and users protect digital identities in an increasingly complex threat landscape.”
About Yubico
Yubico (Nasdaq Stockholm: YUBICO) is a modern cybersecurity company on a mission to make the digital world safer for everyone. As the inventor of the YubiKey, the company sets the gold standard for phishing-resistant, hardware-backed authentication. It helps stop account takeovers while making secure login simple.
Since 2007, Yubico has helped shape global authentication standards. It co-created FIDO2, WebAuthn, and FIDO U2F, and introduced the original passkey. Today, its technology secures people and organisations in over 160 countries. It transforms how digital identity is protected from onboarding to account recovery.
Trusted by security-conscious brands, governments, and institutions, YubiKeys work out of the box with hundreds of apps and services. They deliver fast, passwordless access without friction or compromise.
Yubico believes strong security should never be out of reach. Through its philanthropic initiative, Secure it Forward, the company donates YubiKeys to nonprofits supporting at-risk communities.
Headquartered in Stockholm, Sweden; Santa Clara, California; and Singapore, Yubico has earned recognition as one of TIME’s 100 Most Influential Companies and Fast Company’s Most Innovative Companies. Learn more at www.yubico.com.
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